Research

Canvs’s Emotional Reactions drive business outcomes. It’s that simple.

Through Canvs’s powerful emotional analysis of data, entertainment professionals can answer strategic programming, ad sales, and marketing questions relevant to television content. These Emotional Reactions correlate to every step in the emotional entertainment journey.


The Entertainment Journey

Audience Perception

Advocacy/Promotion

TV Viewership

 

Ratings/Renewal

Ad Dollar Generation

 

 
 
 

TV Viewership

Canvs has conducted the biggest Twitter data viewership study ever to prove that emotions are correlated to program ratings. There's now no reason to think 'hate-watching' is such a bad thing anymore.

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AudiencePerception
 

Audience Perception

Canvs’s Emotional Reactions are more accurate at understanding how your audience actually feels. 
Using the Season 5 Finale of Teen Wolf, we’ve shown how Canvs is 200% more accurate than sentiment analysis at understanding the wide emotional spectrum expressed by today’s fragmented consumption audience.

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AdvocacyPromotion
 

Advocacy/Promotion

Canvs’s Emotional Reactions are indicators into audience loyalty.
Across comedies, dramas, and reality competitions, we’ve proven that Emotional Reactions to programming beget Emotional Reactions to programming, allowing Networks to optimize strategies informed by these genres’ unique emotional footprints.

In partnership with Twitter.
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AdDollarGenerationIcon
 

Ad Dollar Generation

Canvs’s Emotional Reactions are highly correlated to ad recall levels post airing.
We’ve proven that programs with higher Reaction Rates, a proprietary Canvs metric, drive significantly higher ad recall levels and those who Tweet with high intensity are 3X more likely to remember an ad.

In partnership with Starcom Mediavest Group and Twitter.
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RatingsRenewals
 

Ratings/Renewals

Canvs’s Emotional Reaction data is predictive of series pickups and renewals.
Canvs’s emotional data can predict show renewals an average of three weeks prior to a network’s announcement, demonstrating how social media can be an indicator for making key programming and marketing decisions.

In partnership with MAGNA GLOBAL.
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