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maximizing branded content effectiveness

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This session addresses how you can use emotion measurement to add an additional layer of reporting and effectiveness to your branded content integrations.

WHAT YOU WILL LEARN:

  1. How to create, optimize, and measure branded content based off emotional signals.
  2. Develop advertiser ‘why buys’ for your network by highlighting which shows inspire the emotions your potential advertisers are hoping to elicit.
  3. Determine which brands and products your audience has affinity for to inform future integrations.
 

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