Canvs Founder & CEO Jared Feldman met with other top executives to discuss “The Second Wave of Social TV” at this year’s TV of Tomorrow Show (TVOT) held on December 3, 2015, in New York City. Jared and his co-panelists discussed how the “second wave” of Social TV involves honing in on insights that can be derived from shifting viewership habits and what that can mean for advertisers and marketers.
Jared, in particular, spoke to the power of emotions and context, and how together, they can be used to understand the relationship between brand conversation and programming. At Canvs, we know that advertisers, marketers, and content creators can tap into insights extracted from emotionally invested audiences to cultivate better business outcomes.
We’ll continue to forge ahead in advancing the way audiences can be understood and look forward to coming back in 2016 to see Social TV’s impact in an ever-evolving market.