The Delicate Dance Of Lead-Gen On Emerging Platforms

 

Given the popularity and frequency at which social/mobile applications emerge, we've reached a point where it's assumed that when a new platform is introduced, opportunities for marketers to leverage the platform should be in place at launch. In theory, this makes sense: after all, the only thing you need to do to generate a potential lead on Facebook is to click that "like" button. Of course, debates still rage on as to whether or not Facebook users are truly actively engaged with brand pages, but in theory, this has become a universal truth.

To read the full story written by our CEO Jared Feldman on Media Post, click here.