With the social media spotlight focused on Star Wars Episode VII's cast announcement, we were curious about how much conversation was being driven by the film's creative team: director J.J. Abrams, screenwriter Lawrence Kasdan and Star Wars creator George Lucas. Between April 29th and May 2nd, J.J. Abrams dominated with 87.3% of mentions of the creative team. A lot of fans are clearly interested in where he'll steer the franchise. Opinions seem divided between doubt (many have cited the lack of depth in his Star Trek reboot) and optimism (Super 8 charmed audiences and critics with its ability to capture the adventurous spirit of early Lucas and Spielberg films).
Surprisingly, screenwriter Lawrence Kasdan only managed four mentions in our analysis. Kasdan is known for his work on Raiders of the Lost Ark as well as being a Star Wars veteran, having written both Episode V: The Empire Strikes Back and Episode VI: The Return of the Jedi. While we found his lack of mentions disturbing, if Kasdan brings the excitement of his previous Star Wars scripts to Episode VII, fans should be buzzing about him again soon enough.
Star Wars creator George Lucas received 12.7% of the conversation. The internet is ablaze with speculation around Lucas' story treatments for the Sequel Trilogy as well as his level of direct involvement. Abrams has cited Lucas as both a consultant and resource. This was a smart move that should please even the most jaded of fans. Both the Empire Strikes Back and award winning Clone Wars animated series were the result of pairing Lucas's creative vision with skilled filmmakers who brought that vision to life. Here's hoping Episode VII will not be the exception.
Check back tomorrow for our conclusion of our Star Wars Day, May the 4th countdown!