Social TV Highlights for Super Bowl 50

A curtailed roundup of Emotional
reactions to Sunday's big game


Lady Gaga’s heart-filled performance of the National Anthem drove 233% more Reactions than Idina Menzel’s Super Bowl XLIX National Anthem performance.

 

 

The Pepsi Halftime Show featuring Coldplay, Bruno Mars, and Beyonce inspired 944,643 Reactions. Pepsi, itself, was mentioned in almost 60K Reactions to the game.

 

 

Peyton Manning was certainly the talk of the town: The Broncos quarterback inspired almost 2X as many Reactions as Panthers quarterback Cam Newton.

 

 

With almost 39K, the Doritos “Ultrasound” commercial drew the most Reactions out of all Super Bowl ads. 48% of all Reactions to the commercial thought it funny.

 

 

Super Bowl 50 drew 849X more Reactions than the CBS average.



Super Bowl 50 Data Source: Reaction source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions. Reaction benchmarks based on Canvs data as of 1/1/14. Tweet source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.
Ad-Level Data Source: Canvs analyzed Twitter data from Nielsen, which measured Twitter activity in the U.S. related to nationally televised ads in the live telecast of Super Bowl 50 on CBS. Tweets analyzed included those sent from the minute of an ad airing through the following 10 minutes.