Social TV Highlights for December 2015

Your Monthly Roundup
of Social TV Insights

 

It was a spectacle of wonder: Adele’s "Live in New York City" concert special drew 17X more beautiful Reactions than the average NBC program.

Adele.jpg

 

College football’s favorite tradition energized even the most callous fans: 52% of all Reactions to the 2015 Heisman Trophy Presentation on ESPN expressed congrats.

Heisman


NBC proved to be a major player in the live events arena: The Wiz Live! inspired 3X more Reactions than the Sound of Music Live! and 4X more Reactions than Peter Pan Live!

The Wiz

 

Jordan Smith took home the win in the Season 9 finale of The Voice and inspired 30% of all Reactions to the airing.

Jordan Smith

 

It got hot during The Victoria’s Secret Fashion Show! 52% of Reactions to Selena Gomez’s performance expressed love.

Selena Gomez

 

Irish UFC fighter Conor McGregor claimed the throne as Featherweight Champion, drawing over 35,000 Reactions to the UFC 194: Aldo vs. McGregor fight.

Conor McGregor

 

Dolly Parton’s Coat of Many Colors made fans feel all the feels: 1,086 beautiful Reactions about the storyline were expressed in the last five minutes of the airing.

Dolly Parton

 

Michael Bublé put viewers in a festive spirit: his “Christmas in Hollywood” special drew over 10,000 Reactions, 81% of which expressed good or love.

Buble.jpg

 

US soccer legend Abby Wambach’s emotional departure garnered 66% of all Reactions to the US Women’s National Team game vs. China.

Abby Wambach

 

Country music stars gave their fans a holiday treat: 63% of Reactions to the "CMA Country Christmas" special expressed love.

CMA Country Christmas

 

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