Your Monthly Roundup
of Social TV Insights
It was a spectacle of wonder: Adele’s "Live in New York City" concert special drew 17X more beautiful Reactions than the average NBC program.
College football’s favorite tradition energized even the most callous fans: 52% of all Reactions to the 2015 Heisman Trophy Presentation on ESPN expressed congrats.
NBC proved to be a major player in the live events arena: The Wiz Live! inspired 3X more Reactions than the Sound of Music Live! and 4X more Reactions than Peter Pan Live!
Jordan Smith took home the win in the Season 9 finale of The Voice and inspired 30% of all Reactions to the airing.
It got hot during The Victoria’s Secret Fashion Show! 52% of Reactions to Selena Gomez’s performance expressed love.
Irish UFC fighter Conor McGregor claimed the throne as Featherweight Champion, drawing over 35,000 Reactions to the UFC 194: Aldo vs. McGregor fight.
Dolly Parton’s Coat of Many Colors made fans feel all the feels: 1,086 beautiful Reactions about the storyline were expressed in the last five minutes of the airing.
Michael Bublé put viewers in a festive spirit: his “Christmas in Hollywood” special drew over 10,000 Reactions, 81% of which expressed good or love.
US soccer legend Abby Wambach’s emotional departure garnered 66% of all Reactions to the US Women’s National Team game vs. China.
Country music stars gave their fans a holiday treat: 63% of Reactions to the "CMA Country Christmas" special expressed love.
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