Our founder, Jared Feldman, represented Mashwork as one of the keynote speakers at this year’s IPREX Global Leadership Conference during February, 2013. The conference was organized around the theme: "Digital Media's Future: Implications for the Global PR Industry."
The IPREX Global Leadership Conference (GLC), is made up of 75+ PR firms from around the world and meets several times a year to share best practices and business strategies. At the conference, Jared spoke alongside people from Facebook, Buzzfeed, Muck Rack, Movement Strategy, BlitzMetrics, and Social Chorus.
Jared spoke about "The 'Modern' Market Research: How Social Analytics and Measurement can be used to capture a new-age of Insights for communications programs." He discussed the day-to-day questions that Mashwork answers while providing our clients with highly customized, meaningful, and contextualized social listening. He also conversed with Matt Makovksy, a senior executive at Makovsky, about the future of social analytics and market research. Jared articulated the importance of digital and social and how it is changing the way agencies do business.
Check out videos of what Jared had to say here! Discussion about modern market research