How Social TV Audiences Felt About USA Network Postponing the 'Mr. Robot' Finale

The season finale of summer hit Mr. Robot, scheduled to air on Wednesday night, was postponed by USA Network executives in response to yesterday’s tragic shooting in Virginia. USA Network released a statement declaring, “The previously filmed season finale of ‘Mr. Robot’ contains a graphic scene similar in nature to today’s tragic events in Virginia. Out of respect to the victims, their families and colleagues, and our viewers, we are postponing tonight's episode. Our thoughts go out to all those affected during this difficult time.”

The finale will now air in its entirety on Wednesday, September 2. Audiences flocked to Twitter to express what appears to be their universal agreement with USA’s decision to hold off on the broadcast. To better understand Reactions to the postponement, Canvs analyzed a random sample of 5,000 Tweets captured within the usual Mr. Robot airtime window. Within the Tweet sample, there were 1,226 emotional Reactions to the postponement. 

Here’s what we found:

  • 65% of Reactions expressed love regarding USA's decision to postpone the episode. Respect towards the network's executives and producers was a top driver behind fan Twitter TV Reactions. 

 

  • 13% of Mr. Robot fans were saddened by both the tragic events in Virginia and postponement, but ultimately agreed with the network's decision. 

 

  • 9% of Reactions shared excitement for next week's airing of the Mr. Robot finale.

 

 

Twitter Mentions Source: Sysomos, August 26 - 27, 2015