Box Office Edition: The Other Woman

Last Friday The Other Woman hit theaters, knocking Captain America: The Winter Soldier clear out of first place, demonstrating the ability of movies with strong female leads to drive box office dollars. Mashwork leveraged their next generation social TV insights platform, Canvs, which launched last Thursday, to analyze movie-goers tweets from opening weekend. We found that while each The Other Woman character evoked different emotions from viewers, women generally thought the film made for the perfect girls night out.  Men were more likely to be underwhelmed by the movie and annoyed at being dragged to the theater by their wives and girlfriends.