Facebook's Popularity Contest

A new experiment from Thomas Weber and The Daily Beast attempts to demystify the Facebook algorithm that controls what we see in our news feeds on Facebook.  I want to summarize the findings for you and explain what it means for brands trying to be heard on Facebook. 1) Facebook punishes the unpopular

Consistency and engagement are key.  Rather than just updating your status, pose a question and encourage interaction.  You can have all the updates in the world, but if you don't get people to click on your content, it won't show up in people's news feeds.

2) Updates are nice, but links are better

With the first point in mind, make sure you're linking to related content in order to promote clicks.  Clicks are one of the most important aspects of inclusion in the news feed.  And the only things that gets more clicks than links are...

3) Links are nice, but photos/videos are better

Photos and videos get the most clicks out of any type of topic.  How many thumbnails have you seen posted that you click to make larger?  That counts.  And as for videos, if you get a fan to start the video, no matter how long they watch for, that counts as well.

4) Let your fans work for you

Brands want everybody and anybody all at once when building a Facebook page.  But it's easier to target the more influential Facebook users and let their fan-ship get their friends involved.

"So the key, as you build your coterie of friends, is making sure to include some without huge networks. They'll see more of your feeds, interact in Facebook-approved ways, and up your visibility with all."

A lot of this is intuitive, but the fact it was turned into an experiment and proven is fascinating and sets some solid ground rules for posting on Facebook.  Happy posting!

Read the whole article here