Black Friday: Consumer Fact Sheet

As seen on BGR and Mashable. Thanksgiving is right around the corner, with Black Friday right on its heels.  We were interested to know what consumers were saying about the biggest shopping day of the year.  We wanted to find out where consumers are going to be shopping, what they plan on buying, and who they are buying for, among other things.  We analyzed over 270,000 opinions to make some interesting discoveries about this year's Black Friday.

The following infographic summarizes our findings: