When the history of the Golden Globes is written, the 2018 awards ceremony will go down as a landmark year. Not only did Sunday mark the Golden Globes' 75 year, but it proved to be a historic year for women with campaigns like #TimesUp and #MeToo getting international attention.
When the entire Hollywood community donned black to honor the struggles of women who have endured harassment and assault, the red carpet turned from its typical display of superficiality to a stage for activists and female empowerment.
Recently, we empowered our users to get a quick, at-a-glance view of their content page. This automated airing summary report provides an overview of the emotional breakdown, the Reaction Rate, Top Emotions and Top Emotional Drivers for any singular airing on Twitter TV.
Let's take a look at Sunday's E! Live Red Carpet, for example:
Here's a sampling of the kinds of snackable insights you can gather quickly in our Automated Airing Summary Reports:
- The whole airing inspired 17,267 Emotional Reactions with fans Emotionally Reacting quite passionately at a 30.5% Reaction Rate.
- The Top Emotional Driver during E's Live from the Red Carpet was Debra Messing, who publicly called out E! for pay discrimination while live on the air with co-host Giuliana Rancic (who was the #3 Emotional Driver).
3. 33.4% of all Emotional Reactions were Love Reactions, showing that viewers enjoyed the display of camaraderie.