Canvs prototype sketch, 2010

Canvs prototype sketch, 2010

Canvs is a language analytics platform created to measure and interpret emotions. Canvs is the industry standard for qualitative social media analysis. Canvs receives its Twitter data from Nielsen, which measures program-related Twitter activity for linear episode airings and on a 24/7 basis.

Built using social media listening research from MSI Young Marketing Scholar, Professor Sam Hui, Ph.D, as well as real-world analyst experience,Canvs has been featured in a number of leading publications including The Wall Street JournalVarietyThe AtlanticThe LA Times, CNBC.com. Get a full rundown of our most recent press hits here.


Origin Story

Jared Feldman and Sam Hui, Ph.D at the 2014 Canvs launch

Jared Feldman and Sam Hui, Ph.D at the 2014 Canvs launch

As a reverse-mentor during his undergraduate program at New York University, Canvs founder Jared Feldman identified a huge gap between the questions people had and the tools available to answer them: none of the tools on the market were capable of providing insight and context instead of raw, complicated data. 

Feldman partnered with well-respected marketing scientist and MSI Young Marketing Scholar, Professor Hui, who was at the time Assistant Professor of Marketing at New York University’s Stern School of Business. The two united to establish New York-based firm Mashwork, a company that focused on providing insights to television and entertainment clients while developing its insights software Canvs. Canvs launched in public beta in April 2014 and version 1.0 was released in December 2014. The Canvs team is based in New York City. 

Recent Honors


In January 2017, Founder & CEO Jared Feldman was named to Forbes 30 under 30 Class of 2017.

Canvs was named to the ARF A-List Innovators List, a list of innovative startups handpicked by industry research executives, in early 2017. 

Core Beliefs


We believe marketers and researchers need context: social data becomes more powerful within the context of conversations. Canvs helps you understand the content of conversations as well as the emotions behind them.


We believe that understanding how audiences emotionally relate to
 content is the first step in building a meaningful relationship with them. Canvs is the first language analytics software to tell you about how people feel about content at scale. 


We believe that the way people talk online is much more complex than the untrained eye can determine. Canvs reveals the complex emotions people express to give you sophisticated insights into your content.



Jared Feldman,
Founder & CEO

Founder and CEO of Canvs, Jared Feldman is a digital entrepreneur and Social TV thought leader dedicated to pushing the boundaries of social media insight. 

Sam Hui Canvs

Sam Hui, PhD,
Chief Scientist

With a focus on developing new methodology and research applications, Professor Sam Hui has made significant contributions to the field of marketing science. Professor Hui is an Associate Professor at the University of Houston Bauer College of Business. 

Stuart Schwartzapfel Canvs

Stuart Schwartzapfel
Head of Sales


George Kontos
VP of Engineering




Dan Beltramo
Technology & Marketing Executive and Start-up Advisor

Michoel Ogince
Founding Partner at
Windforce Ventures

Stephen Gatfield
Marcoms Strategist & Investor

Shaula Yemini
Principal at SAY Ventures


David Beck
Co-Founder at BRaVe Ventures


Jesse Redniss
Co-Founder at BRaVe Ventures

Greg Battle
Principal at Applico