“We use (Canvs) to get that temperature of how viewers are responding to our episodes, our characters and other elements of our content. It’s a consistent feedback loop to evaluate the shows week-in and week-out in a cost-effective manner.”
-Will Somers, EVP and head of research for Fox Broadcasting Company
Many of the largest media companies in the world rely on Canvs for emotion measurement. The insights from the Canvs platform enable TV Programming Research, Ad Sales Research, and Marketing to better understand how their audience feels, and why, in real-time to create business impact.
industry leaders investing in emotion
Track emotions and topics on a 24/7 basis, 6 weeks out from premiere across Facebook, Twitter, and YouTube — then compare across platform
Learn how viewers feel about a particular TV episode or season
Test trailers, teasers, and shortform videos on YouTube to substantiate content, media, and ad strategies
Analyze engagement KPIs alongside Canvs Reaction data to draw key business insights
GO TO MARKET
Determine media mix allocation based on emotional response
Discover how people are Emotionally Reacting to on-air integrations on social media
CURIOUS HOW YOU CAN LEVERAGE EMOTIONAL REACTIONS?
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