How to Benchmark an Airing in Canvs

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Example Airing: Game of Thrones, Season 5 - Episode 10

  1. To start, navigate to the airing or the series you want to benchmark. For this tutorial, let’s look at the season 5 finale of Game of Thrones.

  2. At the top right, click the button labeled “Benchmarks.” This opens up the benchmarking window on the right side of the screen.

    • By default, the Benchmarks tab compares the airing to every episode of the show we have in our database.

    • Looking at the Reaction Rate Benchmark, we see that the Season 5 finale had a 2% higher reaction rate than the Game of Thrones average, which was 28.8%.

  3. We can also compare how this episode performed against other HBO shows, the drama genre, and more. To do this, click the “Add Benchmark” button.

  4. You’ll see a dropdown which prompts you to pick the type of benchmark you want to create. In Canvs, you can benchmark the total "Reaction Volume and Rate," as well as specific emotions that were expressed about the airing.

  5. If you want to compare Reaction volume against the average primetime airing on HBO, here’s what you’d do:

    • Select “Reaction Volume and Rate” in the “Benchmark Type” drop down.

    • Then choose what you want to compare this airing to. You have the options of Series and Seasons, Networks, Genres, and Daypart.

    • Since we want to compare this airing to other HBO airings, we’ll click on the “Network Average” button. You’re then presented with a “Network” dropdown. It defaults to the network the series airs on, but you can pick any network you want.

    • If you want to limit the benchmark to compare this airing to only primetime HBO airings, click the “Daypart Average” button.

    • The “Daypart” dropdown defaults to the daypart of the show you’re benchmarking, so leave it set to “Primetime.”

    • Click "save," then Canvs will immediately benchmark this airing against other episodes that match the desired criteria.

  6. Insight: We can see from this benchmark that Game of Thrones significantly outperforms other primetime HBO airings, driving 2,352% more Reactions. It also had a slightly higher Reaction Rate.

  7. Let’s do the same process to benchmark crazy conversation this episode drew against other primetime dramas.

    • Click the “Add Benchmark”

    • Select "Crazy" in the “Pick a Benchmark” dropdown.

    • Click the “Genre Average.” Genre defaults to comparing the series against all other series with the same genre tags.

    • Since we want to just compare Game of Thrones to other dramas (not just fantasy dramas), let’s click the “X” to remove "Fantasy."

    • Click the “Daypart Average” button and select “Primetime” to limit our comparison to primetime dramas.

  8. Insight: We see that the Season 5 Finale of Game of Thrones drives 1,150% more crazy Reactions compared to other primetime dramas.
     

We hope this was helpful. If you have any questions about this video, or want help creating benchmarks for yourself, reach out to us through our in-app chat platform, or reach out directly. Happy Canvsing!