How to Benchmark an Airing in Canvs

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Example Airing: Game of Thrones, Season 5 - Episode 10

  1. To start, navigate to the airing or the series you want to benchmark. For this tutorial, let’s look at the season 5 finale of Game of Thrones.

  2. At the top right, click the button labeled “Benchmarks.” This opens up the benchmarking window on the right side of the screen.

    • By default, the Benchmarks tab compares the airing to every episode of the show we have in our database.

    • Looking at the Reaction Rate Benchmark, we see that the Season 5 finale had a 2% higher reaction rate than the Game of Thrones average, which was 28.8%.

  3. We can also compare how this episode performed against other HBO shows, the drama genre, and more. To do this, click the “Add Benchmark” button.

  4. You’ll see a dropdown which prompts you to pick the type of benchmark you want to create. In Canvs, you can benchmark the total "Reaction Volume and Rate," as well as specific emotions that were expressed about the airing.

  5. If you want to compare Reaction volume against the average primetime airing on HBO, here’s what you’d do:

    • Select “Reaction Volume and Rate” in the “Benchmark Type” drop down.

    • Then choose what you want to compare this airing to. You have the options of Series and Seasons, Networks, Genres, and Daypart.

    • Since we want to compare this airing to other HBO airings, we’ll click on the “Network Average” button. You’re then presented with a “Network” dropdown. It defaults to the network the series airs on, but you can pick any network you want.

    • If you want to limit the benchmark to compare this airing to only primetime HBO airings, click the “Daypart Average” button.

    • The “Daypart” dropdown defaults to the daypart of the show you’re benchmarking, so leave it set to “Primetime.”

    • Click "save," then Canvs will immediately benchmark this airing against other episodes that match the desired criteria.

  6. Insight: We can see from this benchmark that Game of Thrones significantly outperforms other primetime HBO airings, driving 2,352% more Reactions. It also had a slightly higher Reaction Rate.

  7. Let’s do the same process to benchmark crazy conversation this episode drew against other primetime dramas.

    • Click the “Add Benchmark”

    • Select "Crazy" in the “Pick a Benchmark” dropdown.

    • Click the “Genre Average.” Genre defaults to comparing the series against all other series with the same genre tags.

    • Since we want to just compare Game of Thrones to other dramas (not just fantasy dramas), let’s click the “X” to remove "Fantasy."

    • Click the “Daypart Average” button and select “Primetime” to limit our comparison to primetime dramas.

  8. Insight: We see that the Season 5 Finale of Game of Thrones drives 1,150% more crazy Reactions compared to other primetime dramas.

We hope this was helpful. If you have any questions about this video, or want help creating benchmarks for yourself, reach out to us through our in-app chat platform, or reach out directly. Happy Canvsing!

How to Measure a Branded Integration in Canvs

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Example Airing: Empire, Season 2 - Episode 8

  1. To start, enter the search terms for the integration you want to measure in this particular airing.
  2. To make sure you’re getting the conversation around the brand, it’s best to make sure you include their name, their Twitter handle, and any relevant marketing hashtags.

  3. Canvs requires that you specify both the @handle and the hashtag versions of the terms you want to search for.

  4. Once you feel comfortable with your search terms, hit “enter."

  5. The Reactions and total Tweets now reflect how many Tweets match our branded integration search.

  6. Canvs’s emotional breakdown resizes to show how people discussing Empire feel about Pepsi’s integration.

  7. Analyzing this data, we see that there were over 1,000 Reactions to this airing.

  8. Opening the benchmarks tab on the top right, we see that roughly 1.3% of all emotional conversation occurred during this airing.
  9. We can also see that the two most common Reactions to this integration were love and excited.
  10. If you want to remove Retweets and just focus on original Reactions, head over to the top left of the screen to the “Filters” tab and click the option “Hide Retweets.” 

  11. Now we can see only original Tweets and Reactions. Looking at the topic bar, we see that “Jamal” is the second most common topic, second only to “Pepsi” within emotional discussion.

  12. If we click onto “Jamal,” we can see exactly what fans are saying about the Pepsi integration plot point. It looks like most of this conversation about praise for the song he wrote for Pepsi.

And that's it! If you have any questions about this video, or want help performing a similar analysis around an integration, reach out to us through our in-app chat platform, or reach out to us directly. Happy Canvsing!


How to Measure Social TV Trends in Canvs

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  1. To start, click on the “Explore” tab in the upper left of any page in Canvs.

  2. You can use Explore to search across all Reactions to Social TV as captured by Canvs. Additionally, you can use the search bar in the top to search for any Reactions that match your query. You can also leave the search blank, which will return all Reactions that match the criteria of your filters.

  3. Below there are 3 filters that you can use to narrow your searches:

    • On the right is a date range filter. This lets you define the time range of your search. Click the dropdown and select one of our preset ranges, or add a custom range yourself with our date picker tool. 

    • In the middle you see the “Networks” filter. This filter lets you limit your search to specific networks. Like the “Emotions” filter, you can leave “Networks” blank to search across all networks.

    • On the far left you see the “Emotions” filter. You can use this to limit your search to only look at certain kinds of Reactions, like only Love or just Funny and Excited. You can also leave this blank to search across all emotions.

    • Please note: Unlike Canvs’s other filters, you must define a date range to perform a search in Explore.

  4. Here, we've set up how to see which broadcast networks are driving the most Reactions across Fall TV to date of recording (December 2, 2015): 

    • First, define your date range. Click the date picker dropdown and set the start date to August 20, 2015, and leave the end date as December 2. Click “confirm” and the date range will be set. Explore will now return all Reactions that occurred within this date range.

    • Next, click the “Networks” filter dropdown. Since we want to only look at broadcast networks, add ABC, CBS, NBC, Fox and The CW to this filter. And since we want to analyze all Reactions to these networks during the Fall TV season, we'll leave the “Emotions” filter blank so Explore returns everything.

    • Lastly, leave the top-level search bar blank. This will return all Reactions to any airing on the 5 selected networks.

  5. Hit the green “Search” button on the upper right.

  6. Once the search has run, you can see the total number of Reactions matching the search results.

  7. Insight: We see that there were more than 20 million Reactions to programming on the broadcast networks across the Fall TV season to date.

  8. On the lower left side of the page, Canvs shows you each network’s share of this conversation.

  9. To see the series driving this conversation, click on the “Series” tab. Canvs now shows you a ranked list of series, based on what share of total fall TV Reactions each drove. Since Explore is measuring all aggregate Reactions for each series, it’s important to note that series with more airings may see higher volume.

  10. If we want to see the specific airing that drove the most Reactions, we can click the “Airings” tab to see a ranked list.

  11. Insight: Doing this, we see that the final game of this year’s World Series drove the most Reactions out of all airings within our search. 

  12. We can also see the most Reacted to Genres by clicking on the “Genres” tab.

  13. Insight: Doing this, we see that, despite the World Series being the most Reacted-to airing, Football as a genre drives 47% of all Reactions this Fall TV season.

  14. On the lower right side of the page, Canvs shows you what emotions were driving these 20 million Reactions.

  15. Looking at this breakdown, we see that love has driven 25.8% of all Reactions to broadcast network airings. Good drove 10%, excited 7.5%, and so on.

  16. You can also use the search bar to look for specific words, phrases, and behaviors. This could be anything from a plot point to how much conversation a brand is driving.

  17. As an example, let’s look for the show with the most conversation around its villains. All I need to do is create a basic search. In this case, I’m searching for any Reactions that match Villain or Villains.

  18. Let’s keep the same filters and date range as before. Let’s just click "enter" to look at the broadcast networks driving the most conversation about its’ villains.

  19. Insight: We see that there have been 6,863 Reactions during the Fall TV season so far that have talked about villains on broadcast networks.

  20. Looking at the “Networks” tab, we see that there’s been a pretty significant reordering.

  21. Clicking on the “Series” tab, we see that there’s a very different roster of shows.

  22. And if we click the “Genre” tab, it’s not surprising to find that the genre driving the most discussion around villains are dramas.


Explore is one of our most powerful features that can help you craft stories that showcase the unique strengths of your programming. We hope this was helpful. If you have any questions about this video, or want help creating benchmarks for yourself, reach out to us through our in-app chat platform, or reach out directly. Happy Canvsing!


How to Analyze Characters or Talent in Canvs

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Example Airing: Empire, Season 2 - Episode 1

  1. To start, you can use Canvs’s Moments feature to see if any major moments of emotionality correlated with conversation about characters. Highlighting the end moment, we see that love spiked about Cookie as well as annoying about Jamal.
  2. If we want to drill down into specific audience Reactions that mention these characters, we can use the Canvs search filter.

  3. Start by writing some simple Boolean terms in the search filter: Cookie OR #Cookie

  4. The Canvs page now displays Reactions that mention Cookie, reflected in the timeline and changes in the emotional breakdown.

  5. We see that 38% of Reactions that mention Cookie express love. And at the same time, 18% of Reactions about Cookie express annoying.

  6. To compare this with Jamal, enter some simple Boolean terms for him: Jamal OR #Jamal

  7. We see comparatively that annoying is significantly higher about Jamal, indicating that they find his character more repulsive in this first episode of the season.

  8. We can also perform this same approach to understand talent. Chris Rock had a cameo in this episode, so let’s explore how audience members feel about him.

  9. Since we’re dealing with real-life talent, try to include his Twitter handle as well, since many people refer to talent in that way: @ChrisRock OR "Chris Rock"

  10. We see that conversation shifts dramatically into funny. This suggest from reading the Reactions that most audience members didn’t think his character was particularly scary.

  11. We hope you find this video helpful. If you have any questions, or need any help performing a character or a talent analysis yourself, you can reach out to us directly.


How to use Boolean in Canvs

Canvs supports all common Boolean operators when making searches. 
The following breaks down how to best use these common operators, as well as those specific to Canvs.




OR is used to expand a search or widen its scope. Use OR to string together multiple words or phrases, and Canvs will return all results that match any of the terms that are included in the search. Make sure “OR” is in all-caps as “or” (lowercase) will not operate.

Example: Cats OR Dogs returns all Reactions containing the words “Cats” or “Dogs.”

Pro Tip: Include any possible misspellings or iterations of your key terms to get a more accurate return of your search (e.g., Christmas OR Xmas OR X-mas).


AND is used to narrow a search. The more AND operators used, the narrower the search will become. Make sure “AND” is capitalized as “and” (lowercase) will not operate.

Example: Cats AND Dogs returns Reactions that contain both the words “Cats” and “Dogs.” Cats AND Dogs AND Goldfish would return narrower results.

(Minus Sign)

The minus sign is used to exclude a term from search results. Some other programs use the operator NOT, but Canvs uses the minus sign.

Example: -Dogs will return all Reactions except ones that contain the word “Dogs.” This Boolean operation can be used within more complex searches (e.g., Puppies AND -Dogs).

"  "
(Quotation Marks)

Quotation marks allow you to search for multiple words (a string) in strict succession.

Example: “It’s Raining Cats and Dogs” returns all Reactions that contain the same, explicit phrase.

( )

Parenthesis work just like they do in math: They determine the order of operations of a search. Parenthesis help you create complex Boolean strings that use multiple operators.

Example: (Cats OR Kittens OR Kitties) AND (Dogs OR Puppies OR Pups) will return all Reactions that contain any of the words from the first parenthesis and any of the words from the second parenthesis.

Boolean Operators

These are operators that are not universal to all Boolean platforms. They are supported in Canvs and may be supported in other software.



The asterisk is the “wild card.” It lets you perform “fuzzy searches” in Canvs. Add it to the beginning or the end of a word (or both), and it will find any permutation of words that start or end with your search. The following examples will help clarify the asterisk’s functionality:

Example: #* will find anything that starts with “#” and ends with any string of text until it recognizes a space, which would essentially be any and all hashtags in a Canvs dataset (e.g., #Emmys, #ilovecoffee, #cantgetenoughofempire, etc.). 

Example: Dog* will return any word or conjoined phrase that starts with “Dog” (e.g., Dog, Dogs, DogsAreTheBestAnimals, Dogma, Dogmatic, etc.).

Pro Tip: This search operator can be used to great effect to find complex hashtags, but may return extraneous results (e.g., #DemiLovato* would return #DemiLovato, #DemiLovatoIsMyQueen, #DemiLovatoReigns, #DemiLovatoSlays, etc). 

Example: *demi* would return ilovedemilovato, demined, #demidemidemi, ineedtodemistmycarwindow, etc.


This operator returns all Reactions from a specific Twitter account. user: must be lowercase, and the user’s Twitter handle needs to be placed in quotation marks. You can use this to find conversation from your biggest fans, or even gather a selection of your audience and run a search in Explore to see what other shows they are Reacting to.

Example: user:“@JaneSmith” OR user:“@VH1” will return all Reactions sent from either @JaneSmith’s account or the @VH1 owned channel account.


An important note regarding Hashtags and @ handles: In some tools, searching “Dogs” will return Dogs, #Dogs, and @Dogs, but Canvs requires you to specify hashtags, and @ handles in your searches.

Example: "Jane Smith" OR @JaneSmith OR #JaneSmith*