EMOTION MEASUREMENT, REDEFINED
Canvs, TRUSTED BY INDUSTRY LEADERS
Canvs is the emotional engine for the modern era.
Nobody analyzes misspellings, slang, and abbreviations as accurately or as in-depth as we do.
(Our clients say we're so on fleek.)
Digital content measurement in 2016
There are two sides to every story — quantitative and qualitative.
For years, the media industry has based all planning, buying, and telling decision on the quantitative metrics
while making uninformed guesses on qualitative metrics.
Canvs can help by answering your qualitative questions.
How we do it
Canvs receives Tweets about new and live TV for 230+ channels from Nielsen. Additionally, we track conversation on owned Facebook pages and any YouTube video, playlist or channel.
Our Algorithm extracts Emotional Reactions across Twitter, Facebook, and YouTube. An Emotional Reaction is any piece of social media content which contains an emotion.
Canvs classifies Emotional Reactions into diverse emotional categories for you to make more educated decisions relating to fans of your content.