Glossary

Airings
All new / live broadcasts of programs across networks.

Airing Types
The type of airing defined by Nielsen Social Guide. Includes Sports Events, Feature Films, TV Movies, Specials, Series, Miniseries, or Sports Non-Events airing

Airtime
Airtime refers to the period when a television show is on. 

Analysis Filter
Type of data used for rankers.

Linear
The standard +3/-3 window to an airtime-only window.

24/7
All conversation, including outside linear airtime.

Authors
Authors are users who wrote and sent Tweets. They are referred to with @ in front of their user handle.

Branded Content
Content that allows the featured, verified page owner the ability to see insights and share and boast content they've been tagged in for said post.

 
 

Cluster
A cluster is the way Canvs categorizes similar emotional reactions. Clusters appear in the emotional cluster bar in Canvs episode and recap views.

Daypart
Dayparts are based on the scheduled start time of the episode. Supported day parts: All, Overnight (2 AM-6 AM), Early Morning (6 AM-9 AM), Morning (9 AM-12 PM), Daytime (12 PM-5 PM), Early Fringe (5 PM-8 PM), Primetime (8 PM-11 PM), Late Fringe (11 PM-2 AM).

Day of Week
The day of the week that the new / live airing was on.

Emotional Reaction
An Emotional Reaction is a Tweet that contains an emotion.  

Genres
Supported program genre types as defined by Gracenote.

Linear
Linear TV refers to TV that airs at a specific time on a traditional TV network.  

Mentions
Mentions are the author handles referenced in Tweets. 

Message Tags
Profiles that are tagged in the message portion of Facebook Posts. These Profiles can be Pages, Groups, or Users. Example: MyRecipes is a piece of branded content for PureWow that was tagged via the message tag functionality.

 
 



Mode
These different modes allow you to view the ranker metrics by their Share, Volume, or Rate.

Emotion Rate
The Rate of each Emotion is calculated by dividing the total number of that emotion’s reactions by the total emotional reactions.

Reaction Rate
The Reaction Rate is calculated by dividing the total number of reactions by to total number of tweets.

Share
The average row metrics for share mode are calculated by taking 100% and dividing by the number of elements in the rankers.

Volume
The average row metrics for volume mode are calculated by taking the total value for given metrics and divided by the number of elements in the ranker.

New / Live Filter
New and Live programming consists of anything that has aired on TV not as a “repeat” airing defined by Nielsen Social Guide.

Networks
The TV Network that has aired the programs.

Network Types
Supported network types as defined by Nielsen Social Guide: Broadcast, Cable, OTT (24/7 only), Cable - National, Cable - News, Cable - Premium, Cable - Regional Sports, Hispanic, Syndication.

Programs
The title of the segment of content aired on network channels. All Sports Events, Feature Films, TV Movies, Specials, Series, Miniseries, or Sports Non-Events airing on their original network

Reaction Rate
Reaction rate refers to the number reactions out of total Tweets, expressed as a percentage. For example, if there are 100 Tweets about a TV show, and 30 contain emotional reactions, that show has a reaction rate of 30%. 

With Tags
Profiles tagged as being 'with' the publisher of the post. Example: Kin Community posted this with Claire Marie Zinnecker on Facebook.

 
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