The Episode view allows you to see data for any new or live airing on TV.
The series drop down on the Episode view menu bar allows you to search for TV shows by series name. The season drop down on the menu bar allows you to navigate between all seasons of the series you are currently viewing. Likewise, the episode drop down allows you to navigate between episodes and access the recap view.
The search bar allows you to search for any word, hashtag, or handle that appears in Reactions for the entire episode. For more, see Searching.
Emotional clusters provide an immediate snapshot of how viewers felt about a show. Each bar represents an emotion expressed in the Tweets about a show. By clicking into a cluster, you can see all the Tweets that Canvs has categorized as belonging to that emotional cluster.
Selecting an emotional cluster updates the timeline so that Tweets expressing that emotion appear in dark blue on top of the total Reactions, allowing you to trend Reactions over the course of the episode.
Timeline & Zoom
The Canvs timeline is a map of all the Tweets and Reactions that occurred three hours before, during, and after an airing of a TV show, local time.
The timeline allows you to zoom in for minute-by-minute analysis. Simply select the period you’d like to analyze and a “Zoom” button will appear.
When you click on the “Zoom” button, the timeline will calibrate to a minute-by-minute view of the timeframe you’ve selected. The Reaction, topic, hashtag, mention, and authors data will all update accordingly.
Timeline Video Player
Available for shows on nearly 70 networks, the Timeline Video Player allows you to dynamically match the Canvs Reaction timeline to an episode or airing. The video player runs in real time and can be used to investigate surges in emotionality, Reactions to commercials, references to plot points, and more.
To access the video player, click on the small camera icon located on the top right corner of the Reaction timeline (underneath the Tweets toggle).
The video player will expand to the right of the timeline and immediately start playing the episode you’re analyzing. The timeline will also zoom in on the airtime.
The timeline controls the player, so you can select a moment in the timeline to jump to that part of the show in the video. The video player also controls the timeline by highlighting the time frame where it is currently playing.
Please note that each video is an hour-long clip. For 30-minute shows, the player will also show the 30-minute segment before the show aired. For shows longer than 60-minutes, clips will be split into hour-long increments.
Top Drivers and Filters
Below the emotional clusters, you’ll see the top “Topics,” “Hashtags,” “Mentions,” and “Authors” that drove conversation alongside Reactions for the show being analyzed.
These Top Drivers update based on the cluster selected and act as filters, too: clicking on anything in this list will update to show you the Reactions pertaining to the parameter you’ve selected.
Canvs also gives you the option to view topics, hashtags, mentions, and authors in a word cloud for Episode and Recap views. Each word in the cloud serves as a filter, so when you click on it you can see sample Reactions related to the term.
Canvs also provides a Retweets filter in the upper left corner of the screen, so you can view data about shows with and without Retweets.
Moments appear in Canvs as orange dots on the timeline. Moments indicate a significant change in emotion, not the highest peaks in terms of volume. Moments often correspond with volumetric spikes, but not always. A helpful tool tip appears when you mouse over moments so you can see what emotion and topic drove the moment.
The Audience tab allows you to understand your Reacting Authors more granularly. Overall and per emotion, the Audience tab features:
- Total number of Unique Reacting Authors
- Reactions per author
- Author retention from previous episode
- Authors with the most Reactions
- Authors with the most Twitter followers
To access, simply click on the tab labeled "Audience" found above the search bar. The "Reactions" tab is the default Episode view.
In the Audience tab you will notice the total number of Unique Reacting Authors and the breakdown of these authors by emotion. You will also see the retention rate of these unique authors and the number of Reactions per author. Available for series, the Retention Rate indicates the percentage of authors who reacted to the previous airing. The Reactions per Author reflects the average of how frequently the unique authors reacted within the measured time frame. As in the Episode view, emotions can be selected to gain a deeper understanding of your audience.
The Audience tab also lets you filter your Top Authors by number of Reactions expressed to the airing or by the number of their Twitter followers, giving you insight into your most passionate and influential fans.