Explore Page

Features that the Explore 2.0 for Twitter TV has to offer:

  • Allowing you to analyze Emotional Reactions across all Twitter TV.

  • Allowing you to Analyze both 24/7 or linear data.

  • Segmenting analysis by day of week and network types.

  • Developing norms across TV at large.

  • Ordering results by Reaction Volume, Reaction Rate, or Share.

 

Accessing the Explore Page

It can be accessed on the upper left of the navigation bar on any Canvs page.

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Starting your Analysis

Once you are on the Explore page you can click on the modify button located on the upper left, this will open a tab which will allow you to

  • Select the dates you want to analyze

(Note: You are able to select a time range of a maximum of 6 months)

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  • Select the filters to choose the Programs, Airings, Networks, Genres, Airing Types, Dayparts, Networks, and Day of Week that you would like to analyze. You are also able to toggle between Linear or 24/7 data, hide or show retweets, and include or exclude “repeats”  to whatever may fit your needs.
 
 

To change the filters you chose from include to exclude or vice versa just click on the the swap icon.

To get rid of selected filters you can click on the “x” above them.

(Note: If you are unfamiliar with the terms used on this page you can access our Canvs glossary by clicking on the “ i ” icon or by accessing the info dropdown and clicking on Glossary. You can access the glossary page here)

  • Select the metrics that you are interested in

(Note: You are able to select up to a maximum of 5 metrics)

Once you have selected all of the metrics that you want just click on the apply button and let Canvs do the work.

You can then choose to look at different Rankers on the Explore Page which consist of Networks, Programs, Airings, Genres, Dayparts, and Airing Types.

(Note: If you are in 24/7 mode you are only able to see Networks and Programs.)

You can also switch between Volume, Rate and Share modes.

You are also able to sort from ‘lowest to highest’ or vice versa by clicking on the metric you want to sort your results by

 

Making Changes

If you want to make changes to the filters that you had set up there are a few ways to do so:

  • Clicking the Modify Button
  • Changing the date of what you want to analyze by clicking on the dates displayed
  • Changing filters by clicking on the summary sentence.
  • Changing the Linear Mode by clicking on the icon next to the date
  • Changing the metrics by clicking on the “+” sign at the end of the headers

If you have made changes to your filters but don’t want to apply them you can just click the cancel button and the next time you open the Modify tab your selections will be saved

If you do not like what you have selected you can also click on the Reset Selection  and it will Reset your selection back to the previous one

Facebook Authorization

You can authorize Facebook pages/post by mousing over the User Navigation and clicking on Owned Facebook Data. This will bring you to your organization’s YouTube profile page.

You can then click on 'Authorize More Pages' to start your authorization process.

Once clicked, it will bring you to the beginning of our authorization page, where Canvs will ask you for permission to pull data from your Facebook Page for analysis.

Remember that your Facebook Account needs to have admin access to the Facebook Page you want to analyze in order for Canvs to be able to access it.

You can choose from the dropdown list the pages that you want Canvs to analyze for you.

Once the page is selected you can choose to:

  • Track Individual posts or
  • Authorize the entire Page

How to start Authorizing

For Individual Posts

  • Enter Post ID    

You can enter the post ID of the individual post you want Canvs to use by going to the post, clicking on the TimeStamp and then copying the ID from the URL (Note: You need at least 1 comment to use this method)

Once entered you have the option to associate the Facebook post with a TV series.

  • Select individual post

You can select a specific post from the dropdown list within the last 30 days.

Once selected you have the option to associate the Facebook post with a TV series.

To Authorize the Whole Page

You just need to click 'Authorize for Continuous Feed.'

Once clicked you will be able to choose to historical backfill, this means that you can choose to go back either 7, 15, or 30 days from the day you authorize your Facebook Page, and we will ingest that data also.

You can also associate the Facebook page with a TV series.

 
 

YouTube Authorization

You can access your authorized YouTube datasets by mousing over the User Navigation and clicking on YouTube Data. This will bring you to your organization’s YouTube profile page.

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You can then click on 'Authorize More Channels' to start your authorization process.

Once clicked, it will bring you to the beginning of our authorization page, where Canvs will ask you for permission to pull data from YouTube.

You will then be asked to select a YouTube account for access, after selecting a YouTube account, you can choose to 'Track a single video.'

 
 
  • Authorize a Channel or Playlist
 
 
  • Select a Channel or Playlist to Unsubscribe it from Canvs
 
 

 

How to start Authorizing

To start your authorization process you need to first copy the URL of either the Channel, Playlist or video that you want Canvs to analyze.

Video

Video URL can be obtained by clicking on the Video and copying the link from the URL on top.

 
 

Once done, you can paste the link onto our 'Track a Video' text box and click 'View Video' Details.

A new page will load and there you can double check the video details that you want to authorize Canvs to track for you. If you are satisfied with the information you can then click 'Send Data to Canvs.'

 
 

You can also associate the video with a TV series.

 
 

Channel/Playlist

The process of authorizing a Channel or Playlist is similar to the process shown above.

  • For Channels

Visit one of the YouTube videos from the channel you want to select and click on the channel name below the Video Player.

 
 

You will be taken to the Channel Page. Copy the channel URL.

 
 

Paste the channel URL to the Canvs’ YouTube Import page.

  • For Playlists

Visit the YouTube channel of the playlist that you want and click on the Playlists tab below the channel name.

 
 

Scroll down and click the desired playlist. You will then be taken to the Playlist Page.

Copy the playlist URL.

 
 

Paste the playlist URL to the Canvs’ YouTube Import page.

After you have pasted the URL and clicked on Authorize Channel/Playlist, you will see the Channel/Playlist details, if you are satisfied you can then click Authorize.

 
 

As an option you are also able to historical backfill, this means that from the day of ingesting you can choose to go back either 7, 15, or 30 days, and we will ingest that data also.

 
 

You can also associate the Channel or Playlist with a TV series.


Exports

Canvs allows you to export data from our dashboards as an Excel file. The export tool includes data and metrics present in the dashboard.

 
 

You can find the Export button located below the Menu bar to the left, a dropdown will appear when clicking on the Export button with the following options:

Twitter TV

For Twitter TV, there are 7 types of exports:

  • Linear Analysis: Only available when in the airings view.
    • Allows you to export data about the airing you are currently looking at.
  • Linear Recap Analysis: Only available when viewing a series over time.
    • Allows you to export data of linear airings over time.
  • 24/7 Analysis: Only available when viewing a series over time.
    • Allows you to export data over time.
  • Emotion Drivers Report
    • Allows you to export our Emotion Drivers, which will be emailed to you.
  • User Export
    • Allows you to export all users that have Reacted within the time range you have selected.
  • Timeline Screenshot
    • Allows you to export a .png file of the timeline on our dashboard.
  • Audience Export (Audience Tab)
    • Allows you to export Canvs data of our Unique Emotionally Reacting Authors

Linear

24/7

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  • Audience Export (Audience Tab)
    • Allows you to export Canvs data of our Unique Emotionally Reacting Authors.

Facebook/YouTube

For Facebook/YouTube, there are 5 types of exports.

  • Video/Post Analysis: Only available when viewing a post/video.
    • Allows you to export data about the post/video you are looking at.
  • Page/Playlist/Channel Analysis: Only available when viewing a Page/Playlist/Channel over time.
    • Allows you to export data about the Page/Playlist/Channel you are currently looking at.
  • User Export
    • Allows you to export all users that have Reacted within the time range you have selected.
  • Timeline Screenshot
    • Allows you to export a .png file of the timeline on our dashboard.

Facebook over Time

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Post View

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YouTube over Time

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Video View

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Compare Page

For the Compare Page, there is 1 type of export. 

  • Export Comparisons
    • Allows you to export the emotion analysis you are viewing.
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Explore export

This allows you to export what you see on the Canvs Explore Page down into an Excel file (.xlsx) for further analysis

(Note: We have a limit of 5000 items on airings and program rankers)

Profile Page

The profile page empowers users to see their own user details, which includes:

  • Favorites
  • Facebook pages authorized
  • YouTube Channels & Playlists authorized

In the profile page, you are able to edit your profile details, turn off your Canvs notification emails, and authorize Facebook pages and YouTube channels and playlists.

 
 

Accessing your Profile Page

You are able to access your profile page by going to the User Navigation dropdown located on the upper righthand corner and hovering over your name. Then, click on 'My Account.' This will bring you to the Profile Page with your favorites displayed.

On the dropdown, you can also see Owned Facebook Data, YouTube data. These will also bring you to the Profile Page, but you will see either Facebook or YouTube authorized sets depending on what you've clicked.

 
 

Editing Your Profile

You can edit your profile by clicking the button 'Edit Profile.' In here, you can change:

  • Your name
  • Your role
  • Your department
 
 

You can also change your password.

 
 

Favorites Tab

In the Favorites Tab, you are able to see datasets you have favorited all in one place. Here you are able to search for your Favorites, in addition to unfavoriting anything. You are able to do so by clicking on the orange star on the upper right hand corner of any show's title card. By clicking on a show's image, you will be taken to a particular series page view.

 
 

Facebook & YouTube Tabs

Within the Facebook and YouTube tabs, you are able to see datasets and search for the Facebook pages, YouTube channels, and YouTube playlists that your organization has authorized.

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On the left side, you will see the option to authorize more channels or pages. These buttons will bring you to the authorization process.

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Unsubscribe

On some pages, you will notice an unsubscribe button on each set. This button will stop the continuous ingestion of data for a particular YouTube channel or playlist or Facebook page. Please note that you are only able to unsubscribe from a set if you are the user that authorized it.

Structured Search

Structured Search

Structured Search is a tool that exists on the Series page view. It is a feature which allows you to look at conversation that only matters to you and allows you to generate more nuanced insights.

You can search for topics, hashtags, authors, and mentions (Twitter only).

Start Your Structured Search

On the series page? Click on search located on the menu bar.

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You can start typing to search for a particular set of topics, hashtags, authors, or mentions (Twitter only) that you want to include or exclude from the Emotional Reactions you're viewing. You can do so by choosing from our pre-populated list which shows the top five of each category.

When you start including or excluding terms and phrases form your searches, you will see a dropdown pop-up which shows your selections. 

From this dropdown, you will be able to 'Apply' the searches, swap the searches between include and exclude, or remove them all together.

Looking at the insights

When you are satisfied with your selection, hit the 'apply' button, the dropdown will minimize and the Emotional Reactions, Timeline, Emotional Clusters, Topics Table and Reaction Sample will update.

 
 

To alter your current search, just click the 'More Search' details dropdown to change your current search. If you want to clear your search, click 'cancel.' In doing so, a warning will pop up asking you if you want to clear your search.

Series Page View

The Series Page view allows you to see data for any new or live airing on TV in a 24/7 view, 6 weeks out from premiere.

MENU BAR

The dropdown on the Episode view menu bar allows you to select the date range in which you’d like to view series data. When clicking into a particular date range, a dropdown offering the opportunity to select a season and episode will appear.

The menu bar also empowers you to navigate data on the series you’re viewing in either a 24/7 or in a linear view.

The menu bar also includes our Structured Search. In order to search for terms within the series page, select search. In doing so, the search bar will become available and allow you to search for any word, hashtag, or handle that appears in Emotional Reactions for the entire time period selected.

You’ll notice that next to the search functionality (Structured Search), there is a filter function. Select ‘filter’ if you would like to filter out retweets.

Quick compare

Select the Quick Compare button and you will be taken to the Compare page with current dataset you're viewing already selected.

 
 

EMOTIONAL CLUSTERS

Emotional clusters provide an immediate snapshot of how viewers felt about a show. Each block represents an emotion expressed on social media about a particular show. By clicking into a cluster, you can see all the Emotional Reactions that Canvs has categorized as belonging to that emotional cluster.

Selecting an emotional cluster dynamically updates the timeline so that Tweets expressing that emotion appear in dark blue on top of the total Emotional Reactions, allowing you to trend Emotional Reactions over time.

 
 

TIMELINE

The Canvs timeline is a map of all the Tweets and Emotional Reactions that occurred within the selected timeframe.

Highlight the desired timeframe you would like to zoom in on. Once the desired timeframe is selected, the emotional clusters will update to reflect the Emotional Reactions that occurred during that time. In addition, the topics, hashtags, mentions, and authors data will all update accordingly.

SETTINGS

Just above the timeline, you are able to toggle between the necessary units, Retweets and modes of measurements.  

The three options under Settings are:

  • Units

  • Tweets

  • Mode

Units allows you to choose the measurement of time you’d like to analyze the data in.

Tweets allows you to the option to remove overall tweet volume to focus on just Emotional Reactions.

Mode allows you to select whether you would like to view the data by volume or by rate.


TOP TOPICS AND FILTERS

Below the emotional clusters, you’ll see the top “Topics,” “Hashtags,” “Mentions,” and “Authors” that drove conversation alongside the Emotional Reactions for the show being analyzed.  Please note that you can toggle between a word cloud and a list view for each of these filters.

These Top Drivers update based on the cluster selected and act as filters: clicking on anything in this word cloud or list will update the timeline and emotional clusters accordingly to show you the Emotional Reactions pertaining to the parameter you’ve selected.

Exports

By selecting our Export button, you then are empowered to get a full export of the data you are currently viewing in an excel spreadsheet. There are six types of exports:

  • Linear Recap Analysis
  • 24/7 Analysis
  • Emotional Drivers Reports
  • Users Export
  • Timeline Screenshot
  • Audience Full Export (Available from the Audience Tab)

Audience Tab

The Audience Tab allows you to look at the number of unique authors Emotionally Reacting to your content. Specifically, it looks at the % of the unique authors that express an emotion. 

The Loyal Audience metric is defined as the % of authors that Reacted to this airing/in 24/7 compared to the last timeframe (i.e. 3 months to last 3 months, etc.)

In the Top Authors Table, you can sort the Top Authors by the # of follows they have or the # of Reactions. Clicking on the authors will update the Reaction samples to show all the Tweets that author Tweeted.


Troubleshooting the Video Player

To enable the Video Player for Safari and Firefox, first, make sure you have the Adobe Flash Player Plug-in installed. You can google Adobe Flash and download it from their official website or here.

Safari

  1. Make sure you're on a page with the video player on app.canvs.social
  2. On the Safari drop down click Preferences
  3. Click the tab Security, and make sure Enable Javascript is checked then click Plug - in Settings...
  4. If you have Adobe Flash Player, you will see it on the left in the list check the box next to it and highlight it.
  5. Under Configured Websites next to app.canvs.social click on the dropdown and select On, and if Enabled Security Protection is check uncheck it.
  6. Refresh the page

Firefox

  1. Near the web address editor you click the lego block and click continue allowing
  2. Refresh the page

Home Page

Home Screen

Once logging into Canvs, the home page will be the first thing you will see. From here, you can go to the Compare page, Open Global Search, select your favorites, unfavorite your favorites, access your user menu, and info menu.

Start Favoriting

When you have no favorites, a button will be displayed saying 'Start Favoriting.' Clicking on that will open up the Global Search from here you can click on the Star icon next to the Show/Page/Channel/Playlist to favorite.

 
 

After favoriting, you can sort your favorites by clicking on the filters which will sort your favorites by source. You can also unfavorite by clicking on the orange star on the upper right corner of the favorite.

 
 

Menus

On the upper left corner, you can see your name along with key information. When hovering over your information, a dropdown will appear with: 

 
 

User Guides - This links to the User Guide page where you can learn more about how to use Canvs.

How To Videos - This links to the How-To library where you can see videos on how to use Canvs to help with reporting and videos on how to use some of our technical features.

Case Studies - This links to our Case Studies where you can read more on how Canvs helps users make more educated business deicions by understanding how your audience feels.

When hovering over your name, a dropdown will appear with:

 
 

My Account - This links to your Profile Page

Owned Facebook Data - This links you to your profile page with your Facebook Tab selected where you can authorize pages or Unsubscribe to the ones you already authorized.

YouTube Data - This links you to your profile page with your YouTube Tab selected. Here, you can authorize Channels/Plays or Unsubscribe to the ones you already authorized.

Landscape Reports - This links you to our Landscape page where you can download our Landscape Reports.

Sign Out - This will sign you out of Canvs.

 

Compare View

The Canvs compare view gives you the ability to compare Emotional Reaction data across Twitter, Facebook, and YouTube.

Within the Compare view you are able to compare up to 20 sets at a time.


Accessing Compare

The compare view can be accessed from the upper left of the navigation bar in any Canvs page. To choose episodes for comparison, select them from the drop down menu or by typing into the episode bar.

You can also access the Compare page by clicking on "Quick Compare" within the series page view. Keep in mind that accessing it from there will have the view of whatever you were previously viewing.

 
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Adding Shows

In order to add airings, posts or videos to Compare, type within the search bar the content you wish to compare. For Twitter TV data, you can search by show or episode title. For Facebook, you can search by page or by post title. For YouTube, you can search by channel, playlist or video title.

Once a piece of content is selected, the date selector will open. The data selector, located on the left side, will contain show, page, channel, playlist title information.

For Twitter TV data, you will be able to select a season or episode that you would like to compare. You can also choose your own time range. For our Facebook or YouTube products, the date pickers will allow you to choose your own time range.


Using Compare

Once items are added to Compare, the following 8 emotional metrics are preset to appear, including: Reaction Volume, Reaction Rate, Love, Hate, Enjoy, Excited, Beautiful, and Crazy.

You can also add more metrics below.

You can see the average of the content you added, the total amount of Emotional Reactions, and sort them by any metric.

To remove any piece of content from the Compare page, just hover over its row and click the X.


Metrics

Reaction metrics within Compare allow you to add even more emotions to compare. Add in one of our Emotions by typing in the emotion or by scrolling. You are also able to add in any of our 4 Reaction metrics. Once the new metrics are applied, you can scroll sideways to see all the emotions.


Exports

Want to dive deep on these numbers? In Compare, you're able to Export the emotional analysis you're viewing into an excel xlsx file.

 
 

Global Search

Searching in Canvs

Within the Canvs Global Search functionality, you will be able to find any Twitter, Facebook, and YouTube set. To complete a search, click on the top of any page you are on within Canvs.  


Start your Search

On the upper portion of any page, you will see a search bar labelled 'Search all of Canvs.' Click on this will open up our Global Search funcationlity where you can Favorite and Search for any and all Twitter, Facebook, and YouTube sets.

After clicking into Global Search, you will notice that you have two columns on the left and right. The left column are your Series, Sports, Pages, Channels, and playlists. The right column includes your airings posts, and videos.

You can start searching for your Twitter, Facebook or YouTube sets by simply typing the name of your show, page or channel into the text box. You can also search by episode name, post, or video name. Once the text box has been populated, click on the results you're looking for.

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Favoriting

You will now notice that there are stars on particular Twitter, Facebook, and YouTube sets on the left side. Clicking on those stars will allow you to Favorite that page. After favoriting, your favorites will be displayed on the top of the Search.

You can quickly access your Favorites by clicking on the image. To remove Favorites, you can uncheck the star next to the show title or hover over the Favorite you want to unfavorite and click the star on the upper right hand side of the image.

For Facebook and YouTube users: In order for you to see your data, you will need to go through the authorization process. This will allow Canvs to process your data and display it on global search for your team.

Explore

Explore allows you to search for keywords across all Canvs datasets. 

ExploreView

To access Explore, simply click on the "Explore" button found in the platform's main navigation.

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Exploring TOP Drivers & Emotions

With or without search terms, you can use Explore to understand top drivers of Reactions across networks, series, airings, and genres, as well as the Emotions measured.

TopDriversandEmotions

Simply tab between the top drivers to understand what drove the most Reactions.

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Searching in Explore

You can use Explore to search for keywords across all Canvs Reactions. To search, enter your terms into the search bar. Use the Date Rage selector to choose from convenient standard date ranges or to set your own. Additionally, you can use the Brands & Products, Emotions, and/or Networks drop down filters to modify your search results further. Hit "enter" or the magnifying glass to populate your results. For helpful tips on how to maximize your search results, please visit our How to use Boolean in Canvs tutorial.

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Target Audiences

The Target Audiences feature in Canvs lets you easily build custom audience segments of up to 1,000 users so you can make sense of a particular audience’s emotional resonance to content in comparison to the reacting audience at large. With any particular date parameters, apply your Target Audience in Explore, hit "search," and see their:

  • Total number of Reactions
  • Top Networks, Series, Airings, and Genres
  • Top Emotions expressed
  • Reactions (sampling)
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Building a Target Audience

To create your own Target Audience, simply go to your Profile Tab on the top right corner of the screen and select “Target Audiences” from the dropdown menu. Select “Create Audience.” A new window appears where you can name your audience and paste your user handles (or upload a .CSV file). You can also write a brief description about your audience for additional context.

The “Sharing” toggle allows you to select if your list will be “Private,” which means it can only be viewed by you; “Shared,” which is visible with your team; or “Global,” which becomes visible to all Canvs users. Once finished, click “Save” and you’re all set to start exploring your Target Audience.

 
CreateTargetAudience
 

If you don’t have time to build a custom audience, you can click on “Save Target Audience” from the “Save” drop down menu to quickly create an audience segment based on whatever search parameters you create. Canvs will select up to 1,000 users for your list.

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Searching in Explore with your Target Audience

To search across all of Canvs for Reactions expressed by your Target Audience, begin by clicking on the "Target Audiences" button to the right of the search bar. From the new window that appears, select your desired audience. Canvs will then automatically populate the search results.

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Exporting in Explore

The Export tool allows you to export data in Comma Separated Value (.CSV) format. The "Full Export" feature exports all of the data you see in the Explore dashboard, meaning that it can export the top Networks, Series, Airings, Genres, Emotions, and Reaction Samples of any search results populated from the parameters you create. Similarly, the "Users Export" feature exports a list of up to 1,000 users whose Reactions are populated from any search parameters.

ExploreExport
 

Exporting

Canvs allows you to export data from the episode view in Comma Separated Value (.csv) format. 

 

Export

The export tool includes all data and metrics present in the dashboard’s Episode view. You can export reactions over time, topics, hashtags, @mentions, benchmarks, and a reaction verbatim sample size. You have the option of exporting all data within the show set or customizing the export by entering specific keywords or Boolean strings into the search bar.

To export data, simply click on the “Export” drop down button placed to the right of the search bar and select the option that best fits your needs.

Export
 

Benchmarks

Benchmarks Panel

The Benchmarks panel is available via the Benchmarks tab, found on the top right corner of the dashboard in Episode and Season Recap views. Benchmarks are fully customizable and allow for endless combinations. You can gain granular understanding over the benchmarks that matter most, whether they span across series, seasons, networks, genres, or dayparts.

For example, you can compare an episode or season to:

  • Its overall series (default benchmark)
  • Particular seasons from the same series or any other series that Canvs has tracked
  • The same network or any other network 
  • The same daypart or any other daypart
  • The same genre or any other genre
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To add a custom benchmark, simply click on the “Add Benchmark” button, select a “Benchmark Type” via the drop down menu, set your parameters, and click “Save.” Repeat the process to add additional custom benchmarks.

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BenchmarkType

Please note that Reaction benchmarks are based on Canvs data as of 1/1/14 and series premieres may display 0% on the default benchmark as no historical data exists. 


Search Terms

The Benchmarks panel also provides information about search terms. Type your term(s) into the search bar and the Benchmarks panel will tell you what percentage of Reactions and Tweets your search term(s) inspired.

BenchmarksSearch
 

Glossary

Airings
All new / live broadcasts of programs across networks.

Airing Types
The type of airing defined by Nielsen Social Guide. Includes Sports Events, Feature Films, TV Movies, Specials, Series, Miniseries, or Sports Non-Events airing

Airtime
Airtime refers to the period when a television show is on. 

Analysis Filter
Type of data used for rankers.

Linear
The standard +3/-3 window to an airtime-only window.

24/7
All conversation, including outside linear airtime.

Authors
Authors are users who wrote and sent Tweets. They are referred to with @ in front of their user handle.

Branded Content
Content that allows the featured, verified page owner the ability to see insights and share and boast content they've been tagged in for said post.

 
 

Cluster
A cluster is the way Canvs categorizes similar emotional reactions. Clusters appear in the emotional cluster bar in Canvs episode and recap views.

Daypart
Dayparts are based on the scheduled start time of the episode. Supported day parts: All, Overnight (2 AM-6 AM), Early Morning (6 AM-9 AM), Morning (9 AM-12 PM), Daytime (12 PM-5 PM), Early Fringe (5 PM-8 PM), Primetime (8 PM-11 PM), Late Fringe (11 PM-2 AM).

Day of Week
The day of the week that the new / live airing was on.

Emotional Reaction
An Emotional Reaction is a Tweet that contains an emotion.  

Genres
Supported program genre types as defined by Gracenote.

Linear
Linear TV refers to TV that airs at a specific time on a traditional TV network.  

Mentions
Mentions are the author handles referenced in Tweets. 

Message Tags
Profiles that are tagged in the message portion of Facebook Posts. These Profiles can be Pages, Groups, or Users. Example: MyRecipes is a piece of branded content for PureWow that was tagged via the message tag functionality.

 
 



Mode
These different modes allow you to view the ranker metrics by their Share, Volume, or Rate.

Emotion Rate
The Rate of each Emotion is calculated by dividing the total number of that emotion’s reactions by the total emotional reactions.

Reaction Rate
The Reaction Rate is calculated by dividing the total number of reactions by to total number of tweets.

Share
The average row metrics for share mode are calculated by taking 100% and dividing by the number of elements in the rankers.

Volume
The average row metrics for volume mode are calculated by taking the total value for given metrics and divided by the number of elements in the ranker.

New / Live Filter
New and Live programming consists of anything that has aired on TV not as a “repeat” airing defined by Nielsen Social Guide.

Networks
The TV Network that has aired the programs.

Network Types
Supported network types as defined by Nielsen Social Guide: Broadcast, Cable, OTT (24/7 only), Cable - National, Cable - News, Cable - Premium, Cable - Regional Sports, Hispanic, Syndication.

Programs
The title of the segment of content aired on network channels. All Sports Events, Feature Films, TV Movies, Specials, Series, Miniseries, or Sports Non-Events airing on their original network

Reaction Rate
Reaction rate refers to the number reactions out of total Tweets, expressed as a percentage. For example, if there are 100 Tweets about a TV show, and 30 contain emotional reactions, that show has a reaction rate of 30%. 

With Tags
Profiles tagged as being 'with' the publisher of the post. Example: Kin Community posted this with Claire Marie Zinnecker on Facebook.

 
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