By redefining traditional research methods, Canvs empowers brands
to ground their campaign planning, buying, and reporting in emotion analytics.
Conduct brand audits to determine which emotions are being expressed most frequently by your audience
Benchmark how your fans are reacting to your competitors
Measure how your brand mentions are ranking among your prioritized set of emotions
UNDERSTAND YOUR BRAND CHAMPIONS
Identify brand advocates by determining who is expressing particular emotions about your brand
Determine how your advocates are Emotionally Reacting to other brands in your vertical
Classify the depth of customer feedback by segmenting out
Reactions by emotion
BUY & Measure
Allocate your marketing mix based on emotional responses
Measure the impact of on-air integration beyond the traditional volume metrics
Test the impact of branded video content by getting an in-depth read on the emotional response of your commenters
CURIOUS HOW YOU CAN LEVERAGE EMOTIONAL REACTIONS?
Reach out below.