BRANDS
 

By redefining traditional research methods, Canvs empowers brands
to ground their campaign planning, buying, and reporting in emotion analytics.

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BE COMPETITIVE


Conduct brand audits to determine which emotions are being expressed most frequently by your audience

Benchmark how your fans are reacting to your competitors

Measure how your brand mentions are ranking among your prioritized set of emotions

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UNDERSTAND YOUR BRAND CHAMPIONS

Identify brand advocates by determining who is expressing particular emotions about your brand 

Determine how your advocates are Emotionally Reacting to other brands in your vertical

Classify the depth of customer feedback by segmenting out
Reactions by emotion

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STRATEGICALLY
BUY & Measure

Allocate your marketing mix based on emotional responses

Measure the impact of on-air integration beyond the traditional volume metrics

Test the impact of branded video content by getting an in-depth read on the emotional response of your commenters


CASE STUDIES

 
 

CURIOUS HOW YOU CAN LEVERAGE EMOTIONAL REACTIONS?

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