the Canvs blog
Several months ago, we announced the availability to analyze Facebook in Canvs. Now, we’re excited to share that we made a massive step forward in making cross-platform measurement feasible by allowing users to associate a particular Facebook page to any given TV series.
Limitless, the CBS series about a man who possesses exceptional cognitive powers due to the ingestion of a mysterious drug NZT, closed out its first season on Tuesday night. We took a look at the two part finale to gauge fans’ emotional response.
We took a look at Thursday night's series premiere of FOX’s American Grit and detected 4,054 Emotional Reactions (ERs) out of 9,072 tweets captured by Nielsen, with 44.7% of all tweets expressing some sort of emotion, and averaging nearly 7 ERs per minute.
Canvs took a look at the sixth season of AMC’s zombie drama The Walking Dead, which had its finale Sunday night.
Introducing: Owned Facebook and YouTube now in Canvs. Our clients are now empowered to understand more fully how their fans are emotionally reacting to content through owned Facebook pages and YouTube video analysis. Click to learn more.
The Tanner family returned to the small screen with Netflix's release of Fuller House on Friday, February 26. We took to Canvs to see how viewers felt about the family sitcom throughout its pre-premiere and premiere weekend.
In partnership with Starcom Mediavest Group (SMG), Canvs is proud to be hosting its annual Social Media Week panel next week in New York City. Join us for a spirited discussion on how the wide range of emotions elicited on social media have impacted the way data and insights are gathered around entertainment properties, creating a modern-day focus group.
Drake’s Super Bowl 50 ad for T-Mobile drew more reactions, but the self-mocking spot that talk-show host and comedian Steve Harvey also did for the wireless carrier proved funnier to audiences talking about the ads on Twitter.
We're proud to announce that we raised $5.6 million in Series A financing. Among our investors are: KEC Ventures, Rubicon Venture Capital, Gary Vaynerchuk and BRaVe Ventures, Social Starts, and Milestone Venture Partners.
Winter and series premieres drive Reactions on this installment of Social TV Week in Review.
Stephen Colbert returned to late night TV Tuesday night with the premiere of the much anticipated The Late Show with Stephen Colbert on CBS. We used Canvs to see how Twitter felt about the night’s most memorable moments.
We analyzed Twitter TV posts to capture how audiences responded to USA Network’s decision to postponement of the 'Mr. Robot' finale.